Unveiling the History of Zyn: A Journey of Innovation

Introduction:

Zyn, a nicotine pouch from Swedish Match, has revolutionized the nicotine delivery market. Its discreet design and smoke-free experience have attracted millions of users seeking a smoke-free alternative. But how long have Zyns been made? Let's delve into the timeline of Zyn's remarkable journey.

Story 1: The Birth of a Swedish Innovation

Benefit: Swedish innovation lies at the heart of Zyn's success.

How-To:

* In 2005, the Swedish Tobacco Company (later Swedish Match) launched the first snus pouch.

* Snus, a traditional Swedish tobacco product, served as the inspiration for Zyn.

* Swedish Match researchers spent years developing a smoke-free, pouch-based nicotine delivery system.

Year	Event
2005	Launch of the first snus pouch
2014	Zyn debuts in Sweden
2016	Zyn introduces a variety of flavors

Story 2: Expanding to International Markets

Benefit: Zyn's global appeal has driven its rapid expansion.

How-To:

* In 2014, Zyn made its debut in the Swedish market.

* Its popularity quickly spread to other European countries.

* By 2016, Zyn had expanded to the United States and Canada.

Country	Launch Year
Sweden	2014
Norway	2015
Denmark	2015
United States	2016
Canada	2016

Story 3: A Growing Industry, A Diverse Market

Benefit: The nicotine pouch industry continues to grow, offering consumers a wide range of options.

How-To:

* The global nicotine pouch market is projected to reach $25.57 billion by 2028. Grand View Research

* Zyn dominates the market with a 70% share in the United States. Nielsen

* Other popular nicotine pouch brands include Rogue, Velo, and Lyft.

Brand	Market Share in the United States
Zyn	70%
Rogue	10%
Velo	5%
Lyft	4%

Unveiling the History of Zyn: A Journey of Innovation